For the seventh time following its successful years of 2014-2016 and 2019-2021, HAVEL & PARTNERS received the Superbrands award given annually to the best business brands on the Czech market. Once again, the law firm ranks among highly reputable companies that are associated, in the clients’ view, with substantial values and a personal relationship. The award winner is selected by an expert jury assessing criteria such as brand awareness, brand building, innovation and prestige.

“This award we have repeatedly received over the past few years showcases both the exceptional quality of our services and the reputation of our law firm, which we have achieved in particular by ensuring our clients’ long-term satisfaction. That is why we highly appreciate and are driven to continuously improve the great trust they have placed in us. Let me thank both our clients and all our colleagues for their loyalty, hard work and flexibility that help us further reinforce the good reputation of our brand in these challenging times”, said managing partner Jaroslav Havel.

Awarded by an independent global authority in rating and appraising business brands, Superbrands stands for the recognition of an excellent position on the local market. Based on universal criteria and methods, it annually identifies the best of the top brands in nearly 90 countries on five continents. The title has been awarded in the Czech Republic since 2013.

Individual brands cannot register in this programme but are long-listed in an independent procedure. In the procedure, the jury prepares the nominations using a database of all registered trademarks, made available for this purpose by the Czech Industrial Property Office, and taking into account the business results generated by Superbrands in cooperation with Bisnode, a business data expert. The award winners for the given year are selected by an expert jury composed of respected business, communication, marketing, media and marketing research professionals.