The largest and most successful Czech-Slovak law firm HAVEL & PARTNERS has won the prestigious Czech Business Superbrands award for 2021. By being placed in the ranking where the jury evaluates brands according to criteria such as awareness, brand building, innovation and prestige, HAVEL & PARTNERS has become one of the brands with an excellent reputation and with which customers associate significant value and have a personal relationship. It received the award, which is given in almost 90 countries on five continents based on the unified criteria and methods of the Superbrands organization, as the only law firm in the Czech Republic in 2014–2016, 2019 and 2020.
“Last year was extremely difficult for all of us, and we value winning the most prestigious global and domestic awards all the more. We are glad that, in addition to receiving the most prestigious international award for law firms, the Chambers Europe Awards, and the domestic Law Firm of the Year award, we also succeeded in the purely business ranking of the Czech Business Superbrands. Building our brand’s excellent reputation is a continuous, long-term, and never-ending process in which we have stood despite the difficult conditions associated with the coronavirus crisis. The entire HAVEL & PARTNERS team therefore deserves a big thank you for contributing to the image of our brand with their hard work, loyalty, and teamwork. But we also thank our clients, who are often among the most respected leaders and winners of this award in their fields,” commented Jaroslav Havel, the firm’s founder and managing partner, on winning the award for one of the best Czech brands.
The international Superbrands program, which started 27 years ago in the United Kingdom and is currently the most recognized independent global authority in the field of brand evaluation and awards, has been selecting the best brands in the Czech Republic since 2013.
Individual brands cannot apply for the Superbrands program themselves but must go through an independent selection process in which, when nominating the relevant brands, the jurors first use the database of all registered trademarks that is released for this purpose by the Czech Industrial Property Office.
The nomination is further based on the business results data generated by Superbrands in cooperation with Bisnode, a company specialising in business data. The final word on the award of the Superbrands title in a given year is offered by an expert commission composed of respected professionals from the fields of business, communication, marketing, media and marketing research.
