The largest Czech-Slovak law firm HAVEL & PARTNERS won the prestigious Czech Business Superbrands award for 2020, following up on its success in 2014–2016 and 2019. It was the only Czech law firm in the Czech Republic to have been recognised as a brand with excellent reputation linked with what the customers claim to be significant values they personally relate to. The title is awarded in nearly 90 states on five continents on the basis of uniform criteria and methods set by the Superbrands organisation.
“We are glad that in 2020, apart from winning the Chambers Europe Awards, the most prestigious international award for law firms, we managed to succeed in a purely business rating in which a jury assesses individual brands on the basis of criteria such as brand awareness, branding, innovation and prestige. Building the excellent reputation of a brand is a continuous, long-term and never-ending process. Therefore, we would like to thank the whole HAVEL & PARTNERS team for contributing their share to the good reputation of our brand thanks to their commitment, loyalty and team spirit. We would also like to thank our clients who are also often respected leaders and winners of this award in their respective fields. Our cooperation with them is inspiring and keeps us moving forward along the line of our motto ‘connected through success’”, Jaroslav Havel, the founder and the managing partner of the law firm, commented on the awarded title for the best Czech brand.
The rating of the best brands in the Czech Republic carried out by the most prominent independent global authority in business brand rating and evaluation has been in place since 2013. For nominations of relevant brands, the organisers first go to the database of all registered business trademark brands released by the Czech Industrial Property Office. Nominees are then selected based on business results generated by Superbrands along with Bisnode, a business data specialist. The final selection of the Superbrands winner for the year is then made by a committee of experts comprised of renowned business, communication, marketing, media and marketing research professionals.
