HAVEL & PARTNERS won first place in the Services category in the 16th year of the Lemur – Czech Award for Public Relations 2021 competition. In another industry competition, Fénix content marketing, it won silver for the most efficient corporate content. The firm won both awards for its Comprehensive Information Service in the coronavirus era.
When the pandemic and related measures put people and companies in an unprecedented situation and they lacked information, HAVEL & PARTNERS, as the legal market leader in the Central European region, felt obliged to contribute its unique know-how and provide free advisory assistance to all businesses and citizens in interpreting the consequences of individual government measures. It therefore created a comprehensive information service relating to the legal and tax consequences of the measures in all key areas. “Despite the large increase in client work, a huge wave of solidarity rose in our firm. We produced useful content in many formats on a daily basis and got it out to a wide audience through a well-chosen communication mix. In this way, we proved that we can be a leader in the legal market even in times of crisis, which is useful not only to clients but to the entire society,” said the firm’s marketing director and partner Veronika Dvořáková.
This comprehensive marketing project has now also been recognized by the Lemur competition’s jury composed of professionals and experts in the field of public relations and marketing communication from prestigious agencies, companies, and government and non-profit organizations. “HAVEL & PARTNERS brought a very sophisticated and useful service, from a marketing and communication viewpoint, wrapped in very precisely defined and varied formats, which allowed the maximum number of people to get this information, but also aroused the interest of the media and brought the law firm even more publicity and support for the image,” commented Dita Stejskalová, a member of the Lemur competition’s jury and co-owner of the Ogilvy PR and marketing agency, on the firm’s victory in the Services category.
Lemur, the Czech award for public relations, has been regularly announced since 2006. This year’s awards were given to PR projects implemented in the period of 2020 to March 2021 that best followed the client’s business strategy, included creative solutions, complied with the ethical rules of the industry, and had a demonstrably positive impact on the client’s business and reputation.
The firm was also successful with its coronavirus campaign in another prestigious industry competition, the Fénix content marketing competition. The judges of the 8th year of the Fénix awarded HAVEL & PARTNERS silver in the Most Efficient Corporate Content category.
Although both competitions are dominated by projects developed externally in cooperation with PR agencies, HAVEL & PARTNERS prepared the entire campaign in-house. “Marketing and PR has been an integral part of our success and growth since the foundation of the firm, which is why we have built a very strong and experienced marketing team. We constantly follow trends and set them ourselves in the field of professional services marketing, we have a sophisticated marketing strategy, including a digital one. I am personally involved in marketing and PR and this is an area where we can help many of our clients very efficiently,” added the firm’s managing partner Jaroslav Havel.
