Setting Up an ESOP for Luigi’s Box

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30. 01. 2025

Experts in venture capital, corporate law, and taxes from the law firm HAVEL & PARTNERS assisted the founders of the Slovak startup Luigi’s Box in setting up incentive plans (ESOP) in the form of a special employee company (SPV) for key collaborators of the startup.

Founded in Slovakia in 2016, Luigi’s Box specialises in developing technologies for personalized search and product recommendations in e-shops and online platforms. Their AI-based solutions are used in thousands of e-shops worldwide.

The legal advisory team was led by partner Jaroslav Baier and included managing associate Josef Bouchal, associate Andrea Mochorovská and junior associate Róbert Košala.

An ESOP is a management program that allows employees (or other collaborators) to participate in the company as shareholders, sharing in its success and value growth. It is a key motivational tool used by founders of promising startups.

The proper implementation of an ESOP often involves complex tax considerations. In this regard, close cooperation between legal and tax experts is crucial, a service that HAVEL & PARTNERS is well-equipped to provide.

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